Event Background

When we think of the history that how Western art develops, what first come to our mind are Greek art, Roman art, Renaissance art, Impressionist art and contemporary art. As an oriental, we should also consider the difference between Chinese art as the representative of Oriental Art and Western art. Based on the consideration of the possibility of the future development of human art and the possibility of the future development of Chinese art, we have organized a range of cultural exchanging activities, taking the communication between Chinese artists and European and American artists as an opportunity to establish cultural communication and friendship between Chinese and artists from different countries.

 

The UK has led the development of the world for hundreds of years, incorporating cultures of the world and starting the exploration of human wisdom. So is the art, the Renaissance started in Italy and it influenced Britain rapidly, and many artists appeared in Britain besides, many classical works were born. Therefore, we lay our views on the development of Western art in London during the period before the birth of Impressionism in London.

 

We started the series of “Meet” from London, because London, as the city of art, has been influenced by the "contemporary art" of the USA in terms of culture for nearly a hundred years. There is not enough living space for the traditional artists and traditional art. After the pondering and the communication between Chinese and British artists for more than a year, some attempts and discussions have been done regarding the relationship between nature and creation, which can be said that some progress has been made.

 

We believe that the communication between Chinese artists and British artists for the following next year will open up our thinking on the development of Eastern and Western cultures during the past five or six hundred years, and will enhance the interaction and cultural recognition between the two countries from the perspective of the artists of two countries.

 

 

Title: WHEN LONDON MEETS WENZHOU- SKETCHING AND EXHIBITION IN WENZHOU BY CHINESE AND

BRITISH ARTISTS

Date: September 1st - September 15th, 2019 (15 days in total) (initial date)

Event Address: Wenzhou Yongjia Yueqing

Exhibition Address: Nanxi Academy, Yongjia

Seminar Address: Qinshan Academy, Yongjia

 

Guiding Departments:

Ministry of Culture And Tourism of the People’s Republic of China

Zhejiang Provincial Department of Culture And Tourism

British Embassy In China

Embassy of the PRC In the UK

 

 

The Organizers:

Wenzhou Culture Broadcasting And Tourism Bureau

Royal Academy of Art

 

 

Co-organizers:

UK-China Economics and Cultural Promotion Association

Wenzhou Alien Office

Wenzhou Cultural Industry Promotion Association

People’s Government of Yongjia County

People’s Government of Wencheng County

People’s Government of Lucheng District

Wenzhou Yangdang Mountain Tourism Management Committee

Wenzhou Literature and Art Federation

 

Sponsors:

Propaganda Department of the Yongjia County Committee of the CPC

Wenzhou Nanxi Tourism Management Committee

Yingjia County Culture Broadcasting Tourism And Tourism Bureau

Wencheng County Culture Broadcasting Tourism And Tourism Bureau

Lucheng District Culture Broadcasting Tourism And Tourism Bureau

 

Executive Organizers:

Nanxi Academy in Yongjia

Hongluo Academy in Beijing

Sino European Arts Culture Center

 

The Significance and Effect of the Event

1. This is a collision between Chinese refined culture and Western candid art, which is also a high-level cultural interaction between China and Britain regarding cultural exchanges of The Belt and Road Initiative.

 

Some historians once said that art preserves the history of mankind. If we look from the aspect of the development of human society, culture inherits history, and art plays an important part of it. We know that economic development is very important, but what we really like to talk about and what makes us proud is the culture. The British are proud to enjoy the artistic beauty that created by human beings, and the Chinese often consider their nation as the country with five thousand years civilization.

 

Economy has been the main subject if we look at the past exchanges between contemporary China and Britain, while cultural exchanges are relatively rare. The official cooperation is often limited to the exchange of large-scale exhibitions and activities, which cannot really go deep into the folks. Therefore, in the era when China returns to great prosperity and strength, high-level folk art exchanges and collisions have become a trend.

Therefore, by the chance of this Sketching and Exhibition in Wenzhou by Chinese and British Artists and the seminars will be held during the exhibition, the differences and similarities between Chinese and Western cultures will be sorted out, and more in-depth cooperation will be sought. The deep exchanges between Chinese and British artists will also break the national boundaries and have more reflections on the art that we share, and which is significance of culture and communication.

2. Art works and art exhibitions by Chinese and British artists will play an important role in publicizing Wenzhou's cultural image and promoting Wenzhou's cultural tourism.

 

The geographical and cultural attractions in Wenzhou are countless. Guo Xi, a painter of the Song Dynasty once said, "There are many beautiful mountains in the southeast", referring to Yandang Mountain. Although Yandang Mountain is well-known outside the country, but it has not been in the eyes of European and American people, let alone the world influence of Jiangxinyu and Nanxi River. If the one’s culture is well spread, then its tourism will be well known. Art will leave an important legacy for one place. This reflects the relationship between Pan Tianshou and Yandang Mountain. An artist or a piece of work will be branded with its cultural identity, and it will also become a local cultural symbol. The last dinner by Leonardo Da Vinci, the David statue by Michelangelo, and the entrance of the Louvre Pyramid designed by I. M. Pei, and those can be found everywhere.

 

The 20 outstanding Chinese and British artists will undoubtedly create a large number of works on mountains, rivers and humanity of Wenzhou in 15 days, which may influence our time profoundly. Firstly, these works have a wide range of extensibility, and the original works can be collected by the British, or by Chinese museums or private collectors. Anyway, since these works show Wenzhou's geomorphology and customs, and each painting has Wenzhou's imprint, they are disseminating Wenzhou's cultural information. Secondly, these works can be made into various derivatives, which can change the current situation that the derivatives are homogeneous and culture and tourism are featureless in Wenzhou. Thirdly, we will select good works that will be published in the picture albums in both Chinese and English after the event, so as to maximize the dissemination. This is the short-term social effect of works of art.

 

Moreover, the exhibition "When London Meets Wenzhou" will be held in Wenzhou and the UK after the publication of the collection, as the British artists participating in the exhibition are all mainstream artists, which will help to make it to cultural core area of Britain and Europe, and it will be approved by the British. The published collection will also be sent to major British libraries and scientific research institutions to maximize the publicity effect of the event.

 

We will also cooperate with the promotion of Wenzhou cultural and tourism attractions in the UK, during the exhibition,

 

3. This is also the reflection of Wenzhou people to economic development and culture in the past 40 years of reform and opening up.

 

The words “Wenzhou people” have been heard all over the world since the reform and opening up. Wenzhou's economic model has brought new shining moments to China. Wenzhou businessmen are all over five continents. Wenzhou, a place with a history of two thousand years and an important heritage for mankind, has been forgotten. Dongou Kingdom with a long history; Wang Xizhi's books, Xie Lingyun's landscape poems and Tao Hongjing's writings in the Wei and Jin Dynasties; Yongjia School in the Southern Song Dynasty; Southern Opera in the Yuan Dynasty originated from here; artists of Xie Tingdun in the Ming Dynasty…Numerous artistic and cultural events have influenced the process of Chinese culture, which created a unique region.

 

However, since the reform and opening up for the last 40 years, Wenzhou people have just begun to pay attention to culture while paying attention to the rapid economic development. This is the significance of many large-scale event held in Wenzhou in recent years and also including this event, which is—— “culture benefiting the people“. Just as Wenzhou government began to build "Moxiang （scent of ink）Wenzhou", Wenzhou people began to pay attention to "improving people's needs for a better life" when the pursuit of the economy has reached at a certain time. By such artistic event, which will open up the boundaries between the common people and the elegant arts and bring the beauty to them, also, present a different vision of aesthetic Wenzhou scenery through the eyes and brushes of British artists, which is also in line with the current needs of the country for the overall layout of local development.

 

4. The reports of the mainstream media in China and the UK have brought Wenzhou's humanities and natural landscapes outside the province and even go abroad through this event.

 

The event will be reported by a variety of modern media. The mainstream media in China include: CCTV Calligraphy and Painting Channel, Chinese Studies Channel, Zhejiang TV Station; People's Daily, Xinhua Network, Chinn.org.cn and other mainstream websites; besides, The Art, Art Observation, China Art Weekly, Chinese Culture Daily, agwypl.com and other mainstream art media.

 

The media in the UK: such as British TV, British Art Magazine, Global Times and European Times. British Art Magazine will also send accompanying journalists to follow up.

 

There is no borders and aggression in the way of exchanging by art, but it is an important method of being liked by others, and it has gradually become one of the means of cultural diplomacy in China. Through a series of artistic events, as well as through these media, landscape, humanities, information of Wenzhou are disseminated at home and abroad in a quiet way, which helps China make friends in the new time. This may also be one of the reasons why the event is significant.

 

British Artists: 8

In the process of confirming

Chinese Artists: 8

 

1. Cheng Dali, born in 1945, was the editor-in-chief of the China Fine Arts Publishing Corporation, the editor-in-chief of the People's Fine Arts Publishing House, the member of the 7th and 8th committees of the Chinese Federation of Artists, and director of the 6th and 7th of the Chinese Artists Association. He is currently the vice president of the Chinese Painting Association, the researcher of the Chinese Academy of Art, the member of the Chinese Painting Arts Committee of the Chinese Artists Association, the director of the studio of the Chinese National Academy of Painting and the supervisor of Visiting Scholars Studio of Cheng Dali, and also the supervisor of the studio of Rongbaozhai Painting Academy, Fenghuangling Academy and the Art Institute of Peking University. The librarians of the Central Research Library of Literature and have enjoyed special allowances from the State Council Since 1992. During his work in Jiangsu Province, Cheng Dali served as vice-president of Jiangsu Artists Association, President and Editor-in-Chief of Jiangsu Fine Arts Publishing House, and Editor-in-Chief of Jiangsu Painting Journal.

 

2. Liu Xilin, born in 1942 in Linyi, Shandong Province. In his early years, he studied in Shandong Art College. Later, he worked as an art editor in Kashi Daily Xinjiang; in 1978, he was admitted as a postgraduate of the Department of Fine Arts History of the Central Academy of Fine Arts; and since 1981, he has been engaged in the research of art history theory and the creation of calligraphy and painting in the Chinese Art Museum. He has been the director of the research department and a research librarian. He also serves as Vice-Director of the Theoretical Committee of the Chinese Artists Association, Standing Director of the Founding Association of the Chinese Painting Society, Editorial Board of Fine Arts, Vice-President of the Academy of Chinese National Painting Academy, and Supervisor of Liu Xilin's Studio of Theory and Practice of Chinese Painting in Rongbaozhai Painting Academy.

 

3. Yu Xiaorong was born in Fuzhou, Fujian Province in 1957, and graduated from the Department of Chinese Painting of China Academy of Fine Arts (formerly Zhejiang Academy of Fine Arts) in 1981. After graduation, he taught in the Department of Art, Fujian Normal University. He was transferred back to Zhejiang Academy of Fine Arts in 1986 and has taught there until now. He is currently a professor of the China Academy of Fine Arts and the director of the Department of Chinese Painting; vice-president of the Art Committee of the Chinese Artists Association; member and vice-president of the Bureau of Zhejiang Art Association; vice-president of Hangzhou Art Association; the doctor of first Chinese Painting Creation and Theory; doctoral supervisor, master's supervisor, and post-doctoral mobile station supervisor of the China Academy of Fine Arts.

 

4. Zhang Gumin, born in 1961 in Hangzhou. He graduated from the Department of Chinese Painting of Zhejiang Academy of Fine Arts (now China Academy of Fine Arts) in 1988. He was admitted to the Department of Chinese Painting of China Academy of Fine Arts in 1997, and received master's degree and doctor’s degree. He is currently a professor of China Academy of Fine Arts, tutor of doctoral degree students, director of Chinese Painting Department, vice-president of Xiling Academy, researcher of Chinese Painting Academy of China Academy of Art, member of Chinese Artists Association, and vice-president of Hangzhou Artists Association.

 

5. He Jialin, born in Hangzhou in 1961. He graduated from the Department of Chinese Painting, Zhejiang Academy of Fine Arts sand received Bachelor of Arts degree in 1988. In 1998, he graduated from the Department of Chinese Painting, China Academy of Fine Arts with a Master of Arts degree. In 2004, he graduated from the Department of Chinese Painting, China Academy of Fine Arts with a doctoral degree. He is currently Deputy Director of the Creation and Research Department of the Chinese National Academy of Painting, professor of the Chinese Academy of Fine Arts, supervisor of doctoral and postgraduate students. He is a member of China Artists Association, a special researcher of China Academy of Art, a director of Zhejiang Artists Association, a vice president of Hangzhou Artists Association and a vice president of Hangzhou Academy of Art. In 2011, the Central Propaganda Department, the National Personnel Department and the Chinese Federation awarded him the title of the third national young and middle-aged literary and artistic worker.

 

6. Chen Hang was born in Guiyang in 1962. He is a professor and Dean of the Academy of Fine Arts, Southwest University, and Master's supervisor of Chinese Painting; the member of China Artists Association, director of China Artists Association, vice president of Chongqing Artists Association, executive vice president of Chongqing Chinese Painting Association, member of Art and Art Design Subcommittee of National Art Degree Graduate Education Steering Committee.

 

7.Qiu Ting was born in 1971, Guangdong. From September 1992 to July 2000, he received bachelor's degree and master's degree from the Department of Traditional Chinese Painting of China Academy of Fine Arts. In 2004, he received a doctoral degree in fine arts from the Department of Painting, Academy of Fine Arts, Tsinghua University. Now he is a professor of the Central Academy of Fine Arts and the director of the Department of Landscape Painting of the Chinese Painting Academy.

 

8. Zhou Jianpeng, he was born in 1980, Yongjia, Zhejiang Province, graduated from the School of Fine Arts in Southwest University and taught at the College of Fine Arts, Xinjiang Normal University in 2007, PhD of the Academy of Arts & Design, Tsinghua University; Post-doctoral in Peking University; the visiting scholar of the China National Academy of Painting; the member of the China Literature and Art Critics Association; Vice President of the UK-China Economics and Cultural Promotion Association; Distinguished Professor of Wenzhou University.

Event Propaganda:

Promotion Phases:

1. Pre-event Report

2. Live Report of Event

3. Event Extension Report

 

Direction Promotion:   

【Life】The trip of Chinese and British Culture from the perspectives of culture, broadcasting, tourism, and cultural life

【Industry】Discussion on Art Appreciation and Cultural Value from professional perspective

 

Channels Promotion:    

Internet (New Media)

Traditional print media 

Broadcasting TV Media 

 

Preheating in the Pre-activity Period

Traditional print media:

Zhejiang Business magazines, airline magazines, entertainment magazines, etc.

Internet New Media:

Web portals: China.com, People's Daily Online, Tencent, Netease, Sina, Sohu, Guangming, Yachang, toutiao.com, news.ifeng.com, zkol.com.cn, 19lou.com, etc.

 

Broadcasting TV Media:

CCTV Calligraphy and Painting Channel, Zhejiang TV, Wenzhou TV, Yongjia TV, Wenzhou Broadcasting Station, etc.

Live Report of Event

Traditional print media:

Qianjiang Evening News, Wenzhou Daily, Zhejiang Business Magazine, China Art Weekly, etc.；

Zhejiang Satellite TV、Wenzhou TV （live interviews）, etc.；

Internet:

There are live streaming of 20 Internet celebrities, 10 online news interviews, and 10 special articles interviews and publications on portal websites and art websites.

Notes: The news publishing of 100 Art Life Websites We media, and enclose a part of the list: (including content release of follow-up activities)

orgcc.com, artddu.com, aaart.com.cn, artchn.com, guohuajia.net, 086mrw.com, art-news.com.cn, zggjysw.com, qianlong.com, chinashj.com, meishujia.cn, zhshj.org.cn, wenwuchina.com, cnyxzg.cn, socang.com, zhuokearts.com, hxsh365.com, zgmsdg.com, dfysw.net, cang.com, chnim.com, shuhua.dzwww.com, ideatom.com, toutiao.com, shuhua08.com，mp.sina.com.cn(Laocui culture study), ysjvip.com, shuhuayanjiu.com, auction.meishujia.cn, Sohu media, chinaculture.org, danqinghaicang.com, shuimotv.com, zgnfys.com, whjlw.com, guojiaysw.com, culture.southcn.com, artmcn.com, qqgou.net, meixun.org, peopleart.tv, artjingya.com, llshuhua.com, shuhuazy.com, msq86.com, hauyi.com, chym.com.cn, cardionetworks.com, Hanmoqingzhou, chushan.com, yueyaa.com, shj888.cn, hxmrys.com, Qinhetang Culture and Art，1shoucang.com, hyishu.com, author.baidu.com/home/1553228529613694, blog.sina.com.cn/guzhangshuxiamatouqiang， hmtv-1.com, bidpal.cn, 北京时间号(中华书画博览)，art-w.cn, hmqqw.com, cnhqcm.com, artmcn.com, meishu99.com, gucn.com, gscw.cn, iyipin.cn, hqwhw.com, baibaodu.com, 今日头条(中华书画博览)，搜狐媒体(中华书画博览)，aisdfw.com, yilianapp.com, sdoosd.com, shijue.me, id80.com, cnci.net.cn, 今日头条(名家书画)，www.artron.net, caabb.com, 99ys.com, china.com, art-news.com.cn, culture.gmw.cn，shuhua.gmw.cn, cn.chinaculture.org, dfysw.net, art-w.cn, socang.com, hqwhw.com，aisdfw.com，home page of socang.com, ce.cn, home page of artddu.com，cnyxzg.cn, arts.takungpao.com，zggjysw.com，new.qq.com/ch/cul/, collection.sina.com.cn，cang.com, culture.ifeng.com，fashion.163.com，arts.sohu.com, art.people.com.cn，shuhua.gmw.cn，collection.sina.com.cn, art.people.com.cn, culture.ifeng.com, 搜狐媒体(文化艺术)

 

We will make it hot news of art successfully in 3 days.

Follow-up Exhibition

    (1) Chinese and British Artists Salon Exhibition

Each British artist has 5 works, and each Chinese artist has 5 works. A total of 80 works will be exhibited at Nanxi Academy Art Museum in Wenzhou to start the activity of sketching. We will invite the leaders of the Ministry of Culture, leaders of Zhejiang Culture Broadcasting And Tourism Bureau, leaders of Wenzhou, local artists and collectors to participate in the activities and meet.

（二）“WHEN LONDON MEETS WENZHOU- SKETCHING AND EXHIBITION IN WENZHOU BY CHINESE AND BRITISH ARTISTS”

    Number of works: 100

    Theme：The landscape of Nanxi River, Yandang Mountain and Jiangxinyu

Exhibition Date: April-May 2020

    Exhibition Address: London

 

 

Staff members

Chinese staff members:

Chinese general planner: Zhou Jianpeng

Email：444878818@qq.com

Tel: +86 13720079115

Event executor：Ye Wei +8613732055813

Food and Beverage Department：Zhou Jianmeng +86 13757725330

Address：International village of Ruoxi, No.11 Zhongnan Street, Hesheng, Yongjia, Wenzhou, Zhejiang, China 

Postcode: 325114

 

British staff members:

British general planner: Li Chen 0044 7415132188；00852 68430310

Curator：Mou Hua 0044 7711896858 wh580@hotmail.com

Address：34A Fitzroy Street.CB11EW.UK